For example, brands can create chatbots for the Telegram platform or make use of Telegram’s channel feature to broadcast messages to up to 200,000 people. If you’re not sure what to post, here’s a long list of social media content ideas to get you started. We might be biased, but we think Hootsuite is the best social media management tool. You can schedule social media posts to every network and the intuitive calendar view gives you a full picture of all your social activity each week. Your social media content calendar also needs to account for the time you spend interacting with the audience . Once you’ve decided which networks to focus on, it’s time to create your profiles.

Be selective with your social media presence

Social media often features in political struggles to control public perception and online activity. In some countries, Internet police or secret police monitor or control citizens’ use of social media. For example, in 2013 some social media was banned in Turkey after the Taksim Gezi Park protests. Both Twitter and YouTube were temporarily suspended in the country by a court’s decision. A new law, passed by Turkish Parliament, has granted immunity to Telecommunications Directorate (TİB) personnel.

Social media marketing tips

Hootsuite chairman and co-founder Ryan Holmes has more than 1.7 million followers on LinkedIn, where he shares his insights about social media and entrepreneurship. When Stillhouse Spirits ran a Facebook campaign to increase brand awareness among outdoor enthusiasts, the company achieved a 17-point lift in ad recall. A common argument is when children say they are missing out because of restrictions placed on their phone use—that they aren’t allowed on a platform or can’t be online after a certain time. Still, she says, the platforms have opened a “Pandora’s box” as they continue to evolve more quickly than we can research their impact. When there’s a filter applied to the digital world, it can be hard for teens to tell what’s real and what isn’t, which comes at a difficult time for them physically and emotionally.

In these cases, often, the human writes the post content and the bot schedules the time of posting. In other cases, the cyborgs are more nefarious, e.g., contributing to the spread of fake news and misinformation. In Information Technology , these accounts that are being used in a more illegitimate fashion try to pose as real people; in particular, the number of their friends or followers resemble that of a real person. Cyborgs are also related to sock puppet accounts, where one human pretends to be someone else, but can also include one human operating multiple cyborg accounts.

Are you really safe on social media?

Self-presentation theory explains that people will consciously manage their self-image or identity related information in social contexts. In fact, a critical aspect of social networking sites is the time invested in customizing a personal profile, and encourage a sort of social currency based on likes, followers, and comments. Users also tend to segment their audiences based on the image they want to present, pseudonymity and use of multiple accounts across the same platform remain popular ways to negotiate platform expectations and segment audiences. ‘Cyborgs’—either bot-assisted humans or human-assisted bots—are used for a number of different purposes both legitimate and illegitimate, from spreading fake news to creating marketing buzz. A common legitimate use includes using automated programs to post on social media at a specific time.

Subreddits, however, have different levels of engagement, so it’s great to research to see if there are popular subreddits your brand can be part of. For example, if your business is a beauty brand, you could join r/beauty. The aim is to engage with members in the respective subreddits by asking and answering questions, sharing tips and resources, and participating in discussions. As a brand, you can create an Instagram business profile, which provides you with rich analytics of your profile and posts and the ability to schedule Instagram posts using third-party tools. This complete guide will help you get started with social media marketing and follow the right best practices from day one.